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Melissa

Melissa

Sr. Director, Network Yield Management

London, UK

Yahoo! since 2003

Quote:

“Happiness seems to be the result of something happening — inactivity is not very exhilarating.”—Anonymous

Favorite Moment(s):

Since taking on International responsibilities, I have had amazing opportunities to travel and work with great Yahoo! teams around the world. On one trip to Tokyo, Seoul, and Beijing, I spent the weekend site-seeing in China. While we were climbing the Great Wall, we were accosted by a tour group from the heart of China who each wanted a photograph. They were somehow confused that we were famous movie stars from Los Angeles. After 20 individual photographs with the entire tour group, we were laughing hysterically – Something definitely got lost in translation on that excursion!

What have you done to be a better Yahoo?

Everyone always says the best part about working at Yahoo! is the people. I have put a lot of focus on recruiting great people, working to be the best manager and coach for my employees that I can be, and building productive, collaborative teams. It is great to give back to the Yahoo! community in that way and contribute to the legacy of great people at Yahoo!.

Are you able to think big at Yahoo? How?

All of my roles at Yahoo! have let me tackle open-ended, entrepreneurial opportunities and drive meaningful revenue for the company. Questions like – How do we best leverage Yahoo! Search Marketing with our consumer businesses like Yahoo! Shopping, Yahoo! HotJobs, Yahoo! Finance, Yahoo! Health? How do we optimize between Yahoo! Search Marketing and Yahoo! Search for our international markets? How do we most effectively grow our Display business in Europe? Each has been very rewarding and with measurable return for the business.

What specific Yahoo! project has made the biggest impact on you and why?

I relocated to London last fall, which has been a very rewarding experience personally and professionally. Driving Network Yield Management, I am able to focus on improving ROI for advertisers across Europe. I am very appreciative to have been given this opportunity by Yahoo!.