Life at Yahoo
Noelia, Head of Audience, EMEAPosted: 31st of August, 2011
Career Profile: Noelia Fernandez Arroyo
Why do you stay at Yahoo!?
It’s a combination of various things. I strongly believe in entrepreneurship and one of the things I love doing –and that I think that I’m good at –is defining new opportunities and creating an atmosphere where people can flourish and make something happen.
Can you talk about a specific scenario that created an extraordinary career experience for you?
I was recruited in Pamplona in September 1998 as a senior producer to launch the Yahoo Spain property. I moved to Madrid, and we launched the site on November 11. It was very much a Yahoo experience- lots of action, tight deadlines and a great team of people. We had set up media interviews for the morning of November 11, so we had to be ready. We pushed the button at 3 a.m. that morning!
Why do you think our career development philosophy of finding the intersection between what you love and Yahoo!’s mission is such a good match for who Yahoo is –
Yahoo! is a place that allows you to become yourself in a very complete way – as a person and also as a professional. Of course I’m not saying that it’s easy – it takes a lot of discipline and a lot of hard work but Yahoo has a great atmosphere and it allows you to be who you want, and create the impact that you want to without putting barriers in your way.
What examples of the career development philosophy do you see in EMEA?
Whether I’ve been in Madrid, or Barcelona or London and now Switzerland, I’ve always had opportunities to go to training that helps you to become more aware of who you are, both as a person and as a professional. I find the more I get to know about myself, the more I get to know about the impact that I make on the business, and the better I’m able to identify those opportunities.
What should others know about career development at Yahoo!?
Firstly, you have to be accountable for and deliver what you’re responsible for. Then you have to be willing to progress and make and impact and, subject to what’s going on in your life, to give 150%.
What’s the next step for you?
Between the world of content, the science and technology that Yahoo has, our becoming more and more of a global company, and figuring out great solutions for mobile and tablet users I could do so many things! But, first, I really need to make sure my team is successful. We’ve have a great couple of years and I want to make sure we’re at place we need to be and then focus on how we can make this 10 times bigger or more successful.