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Microsoft and Yahoo search alliance launches in the UK

Posted: 5th of March, 2012


Microsoft and Yahoo search alliance launches in the UK
(Extracted from New Media Age, February 22, 2012)

Yahoo search marketing accounts and search traffic will start to be migrated into the Microsoft Advertising adCenter from today, part of the long-awaited Microsoft/Yahoo search alliance.

The migration, due for completion at the end of April, will result in UK search advertisers being able to buy from a combined Yahoo and Bing audience through a single ad platform, Microsoft’s adCenter.

The alliance is already live in the US, Canada and India but the companies have finished the transaction of all searches globally, meaning that all search coming via Yahoo, including mobile, is powered by Bing.

Cedric Chambaz, Microsoft marketing manager, UK, said, “Starting around 19 March, we expect to progressively start serving adCenter ads to Yahoo searchers. The entire Yahoo paid search volume is expected to be transitioned to adCenter within approximately two weeks from that date.”

Yahoo search marketing accounts and search traffic will start to be migrated into the Microsoft Advertising adCenter from today, part of the long-awaited Microsoft/Yahoo search alliance.

The migration, due for completion at the end of April, will result in UK search advertisers being able to buy from a combined Yahoo and Bing audience through a single ad platform, Microsoft’s adCenter.

The alliance is already live in the US, Canada and India but the companies have finished the transaction of all searches globally, meaning that all search coming via Yahoo, including mobile, is powered by Bing.

Cedric Chambaz, Microsoft marketing manager, UK, said, “Starting around 19 March, we expect to progressively start serving adCenter ads to Yahoo searchers. The entire Yahoo paid search volume is expected to be transitioned to adCenter within approximately two weeks from that date.”