Life at Yahoo

This is what it's like to work at Yahoo.
4 posts for Search
Yahoo! Axis

Introducing Yahoo! Axis: A Faster, Better Way to Find and Explore

Posted: 7th of June, 2013
by Regan Clark

We’re excited to launch a whole new way to search and browse the Web across any device—Yahoo! Axis. It’s an innovative new mobile browser and desktop plug-in that gives people visual search results (as they type), ultimately providing a more direct path to whatever they’re looking for online. Think of it as a personal companion for your daily explorations of the Web.

You can download Axis as a standalone mobile browser for your Apple iOS devices here, and for major, HTML5 enabled desktop browsers, you can download the desktop plug-in here. Check out our video that walks you through how Axis saves you time whether on the desktop, mobile or tablet device.

Yahoo! Axis comes equipped with handy features that unify searching and browsing.  For example, our one-step search lets you preview and interact with visual search results without ever leaving the page you’re on. It’s the end of the back button! And our instant answers show the information you want as you type common searches like finding movie times, sports scores, stock prices and more.

Axis also includes a personalized home page that contains your most recently visited sites, bookmarks and articles you plan to read later. This personalized home page stays with you across your desktop, iPad and iPhone, keeping what’s important to you in one easy, centralized spot. No matter what device you started on, you can easily pick up where you left off when you switch devices.

Axis even has a few bonus features for iPhone and iPad users, like simple swiping to quickly get from one search result to the next, a bar that combines the search box and address bars into one, and sharing so you can easily post any page you’re viewing to Twitter or Pinterest.

We can’t wait for you to play around with this latest example of Yahoo!’s search innovation and tell us what you think.  To learn more, please visit axis.yahoo.com, our Search blog or Mobile blog.

EDITOR'S NOTE: this article originally appeared on Yodel Anecdotal.

Microsoft and Yahoo search alliance launches in the UK

Posted: 5th of March, 2012


Microsoft and Yahoo search alliance launches in the UK
(Extracted from New Media Age, February 22, 2012)

Yahoo search marketing accounts and search traffic will start to be migrated into the Microsoft Advertising adCenter from today, part of the long-awaited Microsoft/Yahoo search alliance.

The migration, due for completion at the end of April, will result in UK search advertisers being able to buy from a combined Yahoo and Bing audience through a single ad platform, Microsoft’s adCenter.

The alliance is already live in the US, Canada and India but the companies have finished the transaction of all searches globally, meaning that all search coming via Yahoo, including mobile, is powered by Bing.

Cedric Chambaz, Microsoft marketing manager, UK, said, “Starting around 19 March, we expect to progressively start serving adCenter ads to Yahoo searchers. The entire Yahoo paid search volume is expected to be transitioned to adCenter within approximately two weeks from that date.”

Yahoo search marketing accounts and search traffic will start to be migrated into the Microsoft Advertising adCenter from today, part of the long-awaited Microsoft/Yahoo search alliance.

The migration, due for completion at the end of April, will result in UK search advertisers being able to buy from a combined Yahoo and Bing audience through a single ad platform, Microsoft’s adCenter.

The alliance is already live in the US, Canada and India but the companies have finished the transaction of all searches globally, meaning that all search coming via Yahoo, including mobile, is powered by Bing.

Cedric Chambaz, Microsoft marketing manager, UK, said, “Starting around 19 March, we expect to progressively start serving adCenter ads to Yahoo searchers. The entire Yahoo paid search volume is expected to be transitioned to adCenter within approximately two weeks from that date.”

yahoo safely homepage

In My Own Words: Why Yahoo! is Making a Big Difference to Kids’ Online Safety

Posted: 30th of November, 2011


As the regional director of public policy in APAC, I have many conversations with regulators on best practices in the Internet space. During these conversations, I am always proud to profile the leadership that Yahoo plays in the area of Internet safety and the websites we have launched around the world.  As a team, there are many of us working hard on this and the results in APAC are world-class.
One of the most important projects that has happened this year was the launch of Yahoo Safely in Vietnam, to promote online safety among children and young people in Vietnam. The launch roped in Vietnamese celebrity Ha Anh (also Unicef’s local Ambassador) and up-and-coming local boy-band “365” as Yahoo Ambassadors to help spread the word. Leveraging the Yahoo! Safely website and plans to extend to offline activities such as a “train-the-trainer” programme, road shows and school visits, the initiative is the first of its kind in Vietnam.
Yahoo! is the first Internet company to establish a presence in Vietnam when it entered the market in 2007 and enjoys a very positive brand image. The launch of Safely in Vietnam, to me, was testament to Yahoo!’s commitment and responsibility to the market. Vietnam is a burgeoning new-to-net market brimming with huge potential and business opportunities – and everyone wants a slice.  31% of the population is currently online, and Vietnam has experienced the fastest growth in Internet in the region in the last 10 years. Yet, online safety is largely overlooked.
While online safety is important all across the world, it is critical in emerging markets in Asia as the majority of new users are youth aged 15 and above, where the Internet is an uncharted landscape, not just to them, but to their parents and educators.
Yahoo! has robust online safety programs in every major market. Above Yahoo Safely which has been launched is in most markets, there are also online safety initiatives in the region outside the umbrella that push strong similarly strong agendas.
In India, the online safety programme led by colleagues from Yahoo India comes under Learn with Yahoo!, an initiative to educate users about the Internet, and like Vietnam, targets new-to-net users. In Taiwan, a mature market where Yahoo enjoys a 98% reach, the Internet Security Program for Children aims to educate users as early as elementary school.
Reaching out in India
India’s online safety program kicked into high gear when its school program, upon travelling to 27 schools in Delhi last year, found that while 98% of this school’s growing audience knew about the Internet and considered it a destination for learning, fun and entertainment, net safety was not a feature on the kids’ radar. Awareness about Internet safety was virtually non-existent.
This insight shaped a new focus for the team, who took the safety message outside of the original program framework. Harnessing the reach and popularity of animated cartoon characters, Yahoo India aired vignettes on Internet safety on kids’ channels such as Cartoon Network and Pogo, with the characters sharing tips, along with an interactive quiz on TV through SMS, to effectively get the message across to kids and parents.
Now, Yahoo India reaches 82% of the Internet audience in India and is a market where users are growing exponentially. Today, above leveraging kids channels and school programs, Internet safety tips are shared across 2,500 Internet cafés in 50+ Indian cities, helping a brand new audience make smarter, safer choices online.
Keeping Kids Safe Online in Taiwan
In Taiwan, Yahoo!Kimo’s partnership with the government and academy brought to bear its Internet Safety Program for Children in 2009. It is estimated that 1.6 million Taiwanese children under 12 use the Internet. The project addressed kids aged 12-14 and touched on three main areas: managing time spent online, befriending strangers on the Internet and giving out too much personal information.
The campaign started in Taipei with camps, blogs, online material and an ambassador programme, and extended islandwide the following year. Materials were developed for classroom use, and Yahoo!Kimo travelled to 2,650 elementary schools across the country to spread the message. This year, teen idols were invited to speak on the program together with the launch of fun videos and competition. And the kids noticed – making over 100,000 downloads of the material. Yahoo Kimo’s efforts have seen them win the Taiwan PR Awards- Corporate Social Responsibility Campaign of the Year, and  the Outstanding Award – Education, in the annual CSR awards presented by Global Views, a leading current affairs publication in Taiwan.
And the online safety push isn’t over in Vietnam. In July, the PC for Life campaign, in partnership with Dell and Intel, saw 2,000 youth journeying across the country on foot to spread the word on internet safety, and educating villagers along the way on how to use the Internet. The Yahoo Safely partnership with Unicef also saw an MOU signed, partnering on various children issues.
To say the least, I’m very proud to be working for a company which understands the need to better the community it serves.
Kuek Yu-Chuang, Yahoo! APAC’s regional director of public policy


Yahoo! Safely around the world - click the link for your region to learn more:
Argentina : Asia : Australia : Brasil : Canada : Chile : Colombia : DeutschlandEspaña : France : 香港 : India : Indonesia : Italia : Malaysia : Méxicoالشرق الأوسط وإفريقيا : New ZealandPerú : Philippines : Québec : Singapore한국台灣ประเทศไทย : United Kingdom : United Statesen Español : VenezuelaViệt Nam
Fight Club Search Results

In My Own Words - Yahoo! Search is ready to fight

Posted: 20th of October, 2011
Photo Caption: For Search Direct, we put real gusto into the focus of ‘answers, not links’ by surfacing answers and structured content directly into what I call the “Search Box of Awesome.”

Amidst never-ending stories about “Yahoo! exiting the Search game,” or “…stopping innovation in Search,” I feel compelled to share why Yahoo Search has always been and remains committed to changing the face of search – with adrenaline pumping and arms swinging.

As the lead of a skunkworks-esque group that focuses on radical new experiences beyond traditional search, I can tell you that Yahoo is in the most exciting phase of its entire 16-year history. My view is that it’s fight, not flight, for the company and there has never been a time where so many people have wanted to fight like today. Yahoo Search has some product experiences that are so radically different, you’ll sit back in your seat thinking, “what the &$%# just happened?”
Before we get into it, let’s clear the air about the Microsoft Search Alliance deal. It was simple: instead of three different search engines spending millions of dollars in R&D and hardware crawling and indexing the entire Web – a corpus of data that grows faster than most competitors can keep up with – we decided to outsource the back-end services. The decision was easy. Focusing only on crawling, indexing, ranking and serving at web scale wasn’t, and isn’t, the way for Yahoo to win the Search game. If we could have a provider that was on par or better than our technology, we could focus more attention and resources on the experience side of search. When fully implemented around the world, we stand to save significant sums in hardware and R&D and instead focus even more on delivering a stellar user experience: seems like a win-win to me.
So that’s what we’ve been doing with great zest, cleaning up the experience, introducing new architectural feats, and setting the stage for some big swings in the pipeline – in line with our Search strategy of “Answers, Not Links.” With this cleanup effort we’ve not only stabilized our place in the market but we are steadily growing. Some of these initiatives, just in the past six months, include Search Direct, an innovative answers-as-you-type experience; our new, super clean look for Image Search results; and our recent enhancements to the Search results page.
What Search looks like to us over the next 18 months:
From destination to companion: Access and convenience are two key components in the search game. In the next 18 months, Search will be a companion experience that gives you answers immediately and instantly without leaving the page you are on – effortlessly.
From fragmented to seamless: Consistency and simplicity are two key components in the search game. Users are increasingly searching on multiple devices. In the next 18 months, your devices and platforms will be seamlessly connected, allowing you to start an experience on one device and continue effortlessly onto another, with simple access to any information on any other devices. Search will be evolving into a beautiful and consistent multi-modal experience that simply integrates into your everyday life.
From more information to better information: Relevancy and depth are two key components in the search game. When you search for something — say, Adirondack chairs — do you really care that we returned 9,150,000 results? Probably not. In the next 18 months, Search will focus on a deep experience that gives you only what you want to know, taking into account your search history, click behavior, demographics, social graph, and browsing history to provide you with a 1:1 experience. It will tell you why it served you the results it did and allow you to pivot on a number of aspects to further tune the page. It will no longer be a search engine designed for the masses, it will be a search engine tailored just for you. Some call it a results page; I call it an intent satisfaction experience.
I can tell you, from the inside I see more focus on unifying our portfolio, fast-tracking big bets, truly innovative thinking, and a deep, aggressive hunger to not only fight, but to really go for the jugular. You can expect a different beast to emerge in the coming months.
Proud Yahoo,Ethan BatraskiDirector of User Intent & Experiences, Yahoo Search
Ethan is very proud to have worked at Yahoo for the past two years as head of product for an experience group within Yahoo Search. He has been in product and design for more than 10 years, and in search for the past six years, where he has done everything from founding startups to leading product & design for billion-dollar portfolios at Fortune 100 companies.
Editor’s Note: This article is part of a series entitled, “In My Own Words,” that gives Yahoos the opportunity to share their own stories about Yahoo!.