Life at Yahoo

This is what it's like to work at Yahoo.
Sandeep Datar

Sandeep: My WOW experience

Posted: 12th of October, 2011
Senior Director, User Experience Design for India and Middle East

We are responsible for innovating and designing products that are meaningful for our end users and ones that engage and delight them. We focus on creating that “wow” experience that actually touches a user’s heart. 
My team works on products that span from media sites like Yahoo Cricket, OMG to business applications that are used by consumers and advertisers. Some of these products are targeted at the global audiences while some are unique to the India and Middle East markets.

This space is becoming exciting as our products are consumed on multiple devices like PC, mobile , tablets and connected TV’s. Designing a holistic experience that is device agnostic is truly challenging and rewarding. Good designs that are relevant, meaningful, engaging and entertaining contribute to our product metrics and also help build customer loyalty. This in turn helps build a better brand that people trust, love and follow.

In my group we also take care of accessibility requirements that help users with disabilities use our products.

Its been a little over 3 years at Yahoo and I am delighted to work with a whole bunch of talented people. Every day I learn something new and this is extremely rewarding. My role has taken me to other Yahoo offices in Jordan, Taiwan, Vietnam, and Singapore as we design products for these markets. Learning about these diverse cultures and markets and interacting with brilliant Yahoos in different parts of the world has kept me on a consistent high!

The rich product development ecosystem at the Bangalore development center, gave me an opportunity to work closely with Product Managers. This has immensely helped me understand the business perspective of designing and building products. This again has been a huge learning.

Creativity at Yahoo goes beyond designs or products – we try to weave that into our lives too. For me, that comes with being an applauded (okay, lets settle for appreciated ) barista.  Be it the espresso machine, an Italian mocha pot, a French press, an American drip coffee maker, the Vietnamese coffee filter and or the desi south indian coffee filter – brewing that well-deserved cuppa at the end of an interesting day is my idea of nirvana!