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Ross Levinsohn

Ad Age Honors Ross Levinsohn for Creativity

Posted: 1st of December, 2011

Yahoo!’s EVP of the Americas named one of world’s leading media strategists 

Just twelve months after joining Yahoo as the Executive Vice President of the Americas region, Ross Levinsohn has been recognized by Ad Age as a 2011 Media Maven. The annual Media Mavens awards fete the world's leading media strategists for their creative thinking, leadership and innovation. At an event in New York today honoring the award winners, Levinsohn was in very good company with honorees from brands like Apple, P&G and Warner Bros.

During his year-long tenure, Levinsohn has created a strong track record for championing unique content experiences and new partnerships that benefit Yahoo!’s consumers and advertisers. He’s committed to pushing the boundaries and ensuring Yahoo!’s continued leadership position as the premiere digital media company. Here’s a look back at some of the company’s key accomplishments under Levinsohn: 

• Yahoo! remains the top-ranked site in an amazing 13 U.S. categories, including sports, mail, news, finance, entertainment-news, shopping, TV, real estate, autos, instant messaging, and photos. 

• The Royal Wedding was the largest video event in Yahoo!’s history, surpassing the funeral of pop star Michael Jackson by 21 percent, and totaling 27 million video streams and 2.6 million live video streams over the 24-hour period from Friday to Saturday. 

• The death of Osama bin Laden marked new traffic records on Yahoo News, surpassed only by March’s earthquake in Japan. More than 45 million pages on Yahoo were viewed about bin Laden’s death those two days—more page views than these Websites got for the entire month: NPR, Salon, TechCrunch, The Atlantic, or Google Reader. 

• Yahoo! had all the top 10 original shows on the Web in August. Calling Yahoo "the broadcast network of the digital age," Yahoo Media Network senior VP Mickie Rosen announced a slate of eight new video series aimed at the 13 million women who watch Yahoo video.

• To commemorate the 10th anniversary of 9/11, Yahoo partnered with National September 11 Memorial & Museum (9/11 Memorial) and co-produced a memorial microsite which included tools for users to tell their own stories.

• Yahoo! and ABC announce a new partnership that will bring both consumers and advertisers a treasure trove of premium video content.

• Yahoo! is named the official, and only broadcast destination for “A Decade of Difference” –a concert celebrating the philanthropic work of President Clinton and The William J. Clinton Foundation, featuring an all-star group of the most influential and socially responsible artists, including Bono and Lady Gaga. Yahoo!’s Decade of Difference microsite received more than 200 million page views. 

•Yahoo! announced a partnership with Microsoft and AOL to offer each other’s premium non-reserved online display inventory to their respective advertising customers. 

• Yahoo! was the official live-streaming partner of the premier of “Twilight Saga: Breaking Dawn – Part 1”, churning out wall-to-wall coverage of the scene at L.A. Live’s Nokia Theater, including star arrivals and fan reaction. The live stream was syndicated internationally, ensuring that fans all over the world could get a glimpse of the event. An exclusive “Breaking Dawn” trailer on Yahoo shattered records with 2.9 million streams in a single day.

In an interview earlier this fall, Levinsohn told Ad Age, "I don't want to look back and say, 'Gosh, we had a chance to be innovative and bold, but we just felt comfortable and scared to do something different.'"
Today’s award and the list of accomplishments above indicate he doesn’t need to worry about that.