Life at Yahoo

This is what it's like to work at Yahoo.
3 posts for Product Marketing
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The Mobile and Emerging Products Team at Yahoo!

Posted: 7th of June, 2013

“After a year of promises and hints, Yahoo is finally giving consumers a glimpse of its future: beautiful apps, modern design, and full participation in the future of mobile computers.” - Jolie O’Dell, VentureBeat

At Yahoo!, our Mobile and Emerging Products team is at the forefront of innovation and is constantly working on fantastic apps for our millions of users to enjoy every day.  


Adam Cahan, SVP of Mobile and Emerging Products, says,  "Our opportunity at Yahoo is to boldly envision tomorrow, and then we will bring that into reality today.”  Our mobile team is taking bold steps into the future, leaving their mark on the tech landscape. Hear directly from the team in this video!

Check out some of the apps our mobile team has recently launched:

Interested in joining a team that creates amazing experiences for our users? Click here.


Yahoo! brings Agency Hack to India

Posted: 16th of January, 2013


After the Yahoo WPP and Publicis Hack days in New York, which drew top developers, marketers and designers from the digital advertising and consumer media industry, Yahoo recently brought Agency Hack to India. Held in Gurgaon, an influential tech and media hub, this was our first-ever hackathon in the region open exclusively to advertising agencies.

Some of the country’s biggest ad agencies like Ogilvy, Webchutney and Digitas were there. What made the format interesting was the participation not just from developers, but also designers, user-experience specialists, digital strategists, media planners and copy writers.

Participating teams could choose to either build a campaign-based solution or a product-based one using technologies from Yahoo and other players. Teams came up with smart digital hacks and other ideas to solve real-life problems in a frenzied 24 hours. Working prototypes ranged from mobile apps, to companion apps in a living room experience, to social apps for voting and blood donation. (See the complete list here.)

Since this was a creative bunch, the event had its share of whacky ideas. The winner, “Y! Loo.” was a hardware hack that leverages Yahoo Messenger and enables users to remotely check the availability of their office loos (or conference rooms) and physically knock on the door if engaged! Webchutney took home the Gold for this notification system which they described as an “interactive restroom service.” :)

Digitas walked away with the Silver for their Twitter-based hack “Twinority Report”, a Tweet investigator that anticipates criminal intentions ranging from drug abuse to suicide to serious national threats, by analyzing keyword patterns. (This could also be of use to marketers to gauge or assess a new market / trend).

Sapient Nitro took home the Bronze for their movie viewing companion experience platform “Lens”. This digital advertisement publishing platform enables digital production houses to create ads in the movie timeline in rich visualization formats. Ads created on Lens can be published to companion apps of the production houses on platforms like iOS, Windows and Android.

The judging panel comprised technology, media and marketing experts
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The event was jointly organized by YDN, India Marketing, Communications and the Events team. Our YDN tech crew was also there to support the hackers. When participant Rohit Chaudhary’s fellow teammates could not make it to the event, the YDN crew guided this Strategy Planner from Reprise Media to build his hack – an app for blood donation which helps you find blood donors in your locality. 

Agency Hack was held as a precursor to the prestigious Yahoo Big Idea Chair Awards 2012, which celebrates India’s most cutting-edge work in digital advertising. This year, the event drew a record 383 entries. “In the past, we have recognized innovation and excellence in digital advertising through the Big Idea Chair Awards. This year, with Agency Hack, we have gone a step further by encouraging innovation and giving agencies a playground to hack their ideas. Given the response, we would be looking to make this an annual event that builds on our commitment to digital,” says Nitin.

There was keen media interest, given the format of the event, with journalists stopping by to meet the teams. One of the first pieces of coverage appeared in the Hindustan Times, which is among the largest circulated English dailies in India. The paper’s tech commentator, N. Madhavan, hung out with the teams and shared the experience in his column. Read it online.

Karpagam Venkataraman

Karpagam: Engineering highly scalable, complex, large-data, and parallel systems

Posted: 30th of August, 2011
I work as an Architect with Yahoo!’s Advertising Products Group (APG).

As an Architect I am responsible for building the right system in the right way and at the right time. As APG directly impacts the monetization of our various Yahoo properties – I find my role exciting, where the decisions I make in my everyday work, can actually have a direct relationship with the company’s revenues.

I have been with Yahoo for close to 3 years now and like any journey, I have experienced my fair share of ups and downs. But the one constant factor is how exciting it has all been.

Yahoo! with its large-scale distributed processing requirements, directly caters to my career focus - to engineer highly scalable, complex, large-data, parallel and distributed systems.  With Advertising Systems I have had opportunities to work on various facets like Large Internet Application Development and large-scale data mining.

When you sweat out to balance the various product asks and the tight timelines and feasibility of the solution – the ultimate high is to hear the product cheered by the customers and market managers, alike.

My usual day at work, depends on what phase of product development cycle the project is in. The planning phase have a lot of intense interactions with the products and business folks – all of us trying to work-out the requirements, functional specs. In Design phase, it is fun to work on the detailed design with the core engineers, keeping in mind the need to adhere to the standards and technologies and implement the architectural principles while also balancing the time-to-market considerations.

Phew! But the ultimate high is to hear the product cheered by customers and market managers, alike.

The best part of my work is that I get to see many different perspectives from various stakeholders, and that helps me understand even better the diverse parameters which influence product and technology decisions. And this has created the belief in me that before we build a feature or a product, we need to keep the end-user in view, and always focus on how the product can benefit them. That’s the ball we cannot take our eyes off from.

I want to make a positive impact to as many lives as I can in my lifetime. I have seen how important education is in lifting the quality of life for many people, and as a first step towards my passion for education at par for all, I volunteer some time every week with under-privileged children and educate them on creative thinking