Life at Yahoo

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7 posts for Women in Tech

Big fight for Yahoo!’s Big Idea Chair

Posted: 17th of December, 2012

Awards which honor digital excellence drew a record number of entries in India, with Ogilvy taking home the coveted chair.

The fight for the Yahoo Big Idea Chair just grew BIGGER in India. This year, there were an unprecedented 376 entries from 72 agencies for 128 brands. This is more than double the number of entries we received in 2010, when the Awards first came to India.

The Yahoo Big Idea Chair has become the industry benchmark for digital excellence in the country. It honors outstanding work from the online creative and media community, celebrating innovation, and excellence. The overwhelming interest from marketers this year was evidence that winning a Big Idea Chair trophy is both an honor for a brand, and a reiteration of their commitment to Digital.

A panel of 16 jury members, comprising industry experts from marketing, brand and advertising, selected three outstanding campaigns in each of these categories: Best Use of Display Advertising, Best Online Video Advertising, Best Use of Social Media, Best Use of Technology, Best Use of Mobile Advertising, Best Use of Search and Digital 360. This was apart from the flagship, sought-after Big Idea Chair Award.

The event finale in Mumbai on November 9 saw a great turn out of over 325 guests, from Agency heads, to industry leaders and the brightest talent in advertising, who are collectively raising the bar on Digital.

19 winners took home a Big Idea Chair Trophy on the day. But only one agency could win the Purple Chair, and that honor went to Ogilvy for the Cadburys Date Fillum Campaign. Incidentally, this is the agency’s second consecutive win at the Yahoo Big Idea Chair Awards. Abhijit Avasthi, National Creative Director, Ogilvy India, said, “Winning the Yahoo Big Idea Chair is indeed special, as it awards excellence in an emerging and important medium. Ogilvy has dominated TV and print advertising, so it is great to see we have tremendous talent in digital as well. Our win today is a sure eye-opener for folks who had thought of Ogilvy as only a TV-ad agency.”

Click to see the complete list of winners and the ‘big’ digital ideas that worked for them.

Share Shift on Digital: From Presence to Excellence was the hotly discussed topic at a panel discussion at the finale. The panelists tackled some tough questions that hound stakeholders today. Investment, resources, skills? Are we doing enough to endorse digital, and leverage the real possibilities it offers? Why is it that digital though the cheaper of the lot, is always up against a higher expectation of RoI? Does digital ever get a strong buy-in from senior management? Interestingly, the discussion revealed that several major brands today in this part of the world, do aim for deeper integration of digital in their overall marketing plans. Moderated by Suresh Venkat, Technology Editor, CNBC TV18, the panelists included CR Mallikarjundas, CEO, Starcom Mediavest; Valerie Rozycki Wagoner, Founder and CEO Zipdial; C Abhiroop, Head of Media Services, Unilever South Asia; and from Yahoo!, Nitin Mathur, Senior Director Marketing for India and South East Asia..

With so many creative minds in the room, there was an incredible energy at the Yahoo Big Idea Chair finale, both on stage and off it. The Yahoo Homepage photo booth, where folks could pose with props, was much visited. There was also the Big Idea Wall of Fame, and the Digital Gallery, where the audience could check out the best digital work.

The continued success of this event has come from the team effort by the India Marketing and Comms team and the Sales and Strategy team.

See event photos on Flickr

Marissa Mayer

Yahoo! Appoints Marissa Mayer Chief Executive Officer

Posted: 16th of August, 2012

SUNNYVALE, Calif. -- Yahoo! (NASDAQ:YHOO) today announced that it has appointed Marissa Mayer as President and Chief Executive Officer and Member of the Board of Directors effective July 17, 2012. The appointment of Ms. Mayer, a leading consumer internet executive, signals a renewed focus on product innovation to drive user experience and advertising revenue for one of the world's largest consumer internet brands, whose leading properties include Yahoo Finance, Yahoo! Sports, Yahoo Mobile, Yahoo Mail, and Yahoo Search.

 

Mayer said, "I am honored and delighted to lead Yahoo!, one of the internet's premier destinations for more than 700 million users. I look forward to working with the Company's dedicated employees to bring innovative products, content, and personalized experiences to users and advertisers all around the world."

 

Most recently, Mayer was responsible for Local, Maps, and Location Services for Google, the company's suite of local and geographical products including Google Maps, Google Earth, Zagat, Street View, and local search, for desktop and mobile. Mayer joined Google in 1999 as its 20th employee and led efforts for many of Google's most recognizable products, including the development of its flagship search product and iconic homepage for over 10 years. Mayer managed some of Google's most successful innovations, launching more than 100 features and products including image, book and product search, toolbar, iGoogle, Google News, and Gmail — creating much of the "look and feel" of the Google user experience.

 

Yahoo! Co-Founder David Filo said, "Marissa is a well-known, visionary leader in user experience and product design and one of Silicon Valley's most exciting strategists in technology development. I look forward to working with her to enhance Yahoo's product offerings for our over 700 million unique monthly visitors."

 

"The Board of Directors unanimously agreed that Marissa's unparalleled track record in technology, design, and product execution makes her the right leader for Yahoo! at this time of enormous opportunity," said Fred Amoroso, Chairman of the Board of Directors.

 

Mayer received her B.S. in Symbolic Systems and her M.S. in Computer Science from Stanford University, specializing in artificial intelligence for both degrees. She is credited as an inventor on several patents in artificial intelligence and interface design.

 

"Yahoo!'s products will continue to enhance our partnerships with advertisers, technology and media companies, while inspiring and delighting our users. There is a lot to do and I can't wait to get started," Mayer said.

 

About Yahoo!

 

Yahoo! is a technology-powered media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. Yahoo!'s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses. Yahoo is headquartered in Sunnyvale, California. For more information, visit the pressroom (pressroom.yahoo.net) or the company's blog, Yodel Anecdotal (yodel.yahoo.com).

 

Marissa Mayer Biographical Information

 

Marissa Mayer was most recently Vice President of Local, Maps, and Location Services at Google where she oversaw product management, engineering, design and strategy for the company's suite of local and geographical products, including Google Maps, Google Earth, Zagat, Street View, and local search, for desktop and mobile. She also curated the Google Doodle program, celebrating special events on Google's homepage around the world.

 

During her 13 years at Google, Marissa held numerous positions, including engineer, designer, product manager, and executive, and launched more than 100 well-known features and products. She played an instrumental role in Google search, leading the product management effort for more than 10 years, a period during which Google Search grew from a few hundred thousand to well over a billion searches per day. Marissa led the development of some of Google's most successful services including image, book and product search, toolbar, and iGoogle, and defined such pivotal products as Google News and Gmail. She is listed as an inventor on several patents in artificial intelligence and interface design.

 

Joining as the company's first female engineer in 1999, Marissa played an important role in developing Google's culture. Her contributions included overseeing the look-and-feel of the company's iconic homepage and founding the Associate Product Manager program, which has hired over 300 of the company's future leaders and is considered the industry's ideal standard in transforming new computer science graduates into executive leaders.

 

Prior to joining Google, Marissa worked at the UBS research lab in Zurich, Switzerland and at SRI International in Menlo Park, California. She graduated with honors from Stanford University with a B.S. in Symbolic Systems and a M.S. in Computer Science. For both degrees, she specialized in artificial intelligence. While at Stanford, she taught computer programming to more than 3000 students and received the Centennial Teaching and Forsythe Awards for her contributions to undergraduate education. In 2008, the Illinois Institute of Technology awarded her an honorary doctorate of engineering.

 

She has been honored with the Matrix Award by the New York Women in Communications, as a Young Global Leader by the World Economic Forum, and as "Woman of the Year" by Glamour magazine. For four years running, Fortune has named her one of the 50 Most Powerful Women in Business, including when at age 33 she was the youngest woman ever included on the list.

 

Marissa serves on the board of directors of Wal-Mart Stores, Inc. She is also on the board of various non-profits, including the San Francisco Museum of Modern Art, the San Francisco Ballet, and the New York City Ballet.

 

Yahoo! is the trademark and/or registered trademark of Yahoo Inc. All other names are trademarks and/or registered trademarks of their respective owners.

 

 

 

 

Yahoo!

Dana Lengkeek, 415-994-4008

danal@yahoo-inc.com

 

 

 

Source: Yahoo!
http://pressroom.yahoo.net/pr/ycorp/236553.aspx

 

 

 


Southern California Hack Day 2011

Posted: 16th of September, 2011


Originally posted on the WIT blog.  By Karen Bruner.

Yahoo! has been hosting company-wide Hackdays two or three times a year now for several years, and while Yahoos in the Southern California offices were welcome to work on hacks, they didn't have the support of an organized local event. That changed for Summer Hackday 2011. The SoCal chapter of Yahoo!'s Women in Tech group, with funding from the Yahoo Developer Network, put together a great environment for local hackers to collaborate and concentrate on their hacks.

Prospective hackers listen to pitches over pizza

A week before Hackday, potential hackers came together to pitch ideas and find interested hackers. Hacking wasn't limited to engineers who fit the traditional definition of computer hacking. The Southern California offices have a large proportion of people in the advertising and business side, but they still have many of the necessary hacking skills: ideas, aesthetic input, and enthusiasm.

By the time Hackday rolled around, 19 hackers worked on several local projects that had come together. Hacks ran the gamut from ideas that could someday appear on the front pages of Yahoo!'s sites to internal tools that would make the behind-the-scenes run better. While most hackers were local to the Burbank office, Yahoos from the Santa Monica office also came to join the hacks. WIT volunteers kept them energized with drinks, munchies, and pizza.


SoCal Summer 2011 Hackers

For another first, the teams in Burbank got to present their hacks in the Friday afternoon demos via teleconferencing with Hackday HQ in Sunnyvale. Several dozen people, hackers and supporters alike, crowded in a boardroom over pizza and beer to watch the local demos. The enthusiasm and excitement from everybody was tremendous. Second-time Burbank hacker Srikanth Bangalore said this was a big improvement over his first Hackday, when he worked from his desk and had to record his demo so it could be replayed in the Sunnyvale demo session. Doing the demo live and having an energetic audience made for a very different experience.


A first: Burbank Hackday demos teleconfereced live with Sunnyvale 

Mariena Quintanilla's hack was related to her day-to-day work, a monitoring tool she had been needing for awhile but hadn't had time to work on. Hackday gave her the perfect chance. She found another would-be hacker to help out, and her tool will have an immediate impact.

With one successful Southern California Hackday under WIT's belt, the plan is to make this a regular event, allowing local Yahoos to tap their hacking talent more easily, which can only benefit Yahoo as a whole.

YMCA Women’s Career Day – Special Guest Writer Lexy Folkes

Posted: 14th of September, 2011
Originally posted on the WIT blog. By Kelli Lane.

An elite group of young ladies from the YMCA came to visit Y! WIT here in Burbank. Many of the girls were Seniors in High School who are working out their futures with careful planning. The Y! WIT team, led by Yolanda Person-Collins, spent time with the ladies in a true mentor fashion; conveying the reality of the hardships of life alongside the excitement for their future. Many women from Yahoo spoke, some with hard-knock lives and others successful with no degree to speak of, showing the girls that each person has their own path. The WIT team reinforced the unique path idea by assisting them with personality tests. The Meyer’s Briggs test showed them in which areas they may be best suited for a career. All in all, the girls responded well to the ideas. Three Seniors in High School cited Christine Del Muro as an inspiration to follow their dreams. Many girls that age admit to feeling lost. We hope the little time we had with them could promote confidence to reach out to older women and seek wisdom and advice.


The Girls

Rather than read from us how it went from our end, we asked Lexy Folkes, an aspiring writer from the program to tell us about her experience.

"It was the day after I graduated high school and my YMCA Adviser asked me to go to Yahoo Women’s Career Day. Get up at 7 and drive a car full of girls? No thanks. I was finally bribed and persuaded but it was well past worth it when I stepped through the doors of the Yahoo building and was dazzled by all the high tech lights. Five minutes later and I’m being greeted by a room full of inspirational women. I catch wind that there is free coffee and I almost cried. I return to the room, free latte in hand, and hear testimonials from women who play key roles in the functioning of the Yahoo business. The tour had a full showing of the Yahoo campus, which is surely modeled like a giant child’s playground. The entire show was met with another deliciously free meal and more words from the Yahoo representatives. Questions ensued with valuable pieces of advice dealt left and right. It wasn’t until the whole shebang was through that I came to fully appreciate the entire experience. I gravitated towards the woman who was the representative for the field I wish to pursue: writing, journalism and the arts. Her advice was invaluable and I took her challenges seriously. I’ve been presented with an opportunity to use my skills and exhibit my talents for Yahoo and it is through the willing, collaborative parts of the Yahoo women that presented this chance. The bribing and free coffee was a plus but the knowledge and guidance was far more appreciable."


Girls and WIT

Lexy, it was our pleasure. We look forward to updates about your life in the future. And to all the girls in the program who attended, WIT hopes to hear more about you in the future. We were the ones who were "dazzled" by your brilliant futures!

Let’s Do Lunch – Yahoo! Women Give Great Advice

Posted: 30th of November, 2011

Women In Tech had lunch with three extraordinary Yahoo leaders: Cheryl Ainoa, Fay Hellal and Yvette Martinez-Rea. Guests enjoyed Portos and some amazing insight.

The speakers answered audience questions such as:

    * “How do you deal with difficult people?”
    * “What are the benefits of having an MBA?”
    * “As a mother, how do you practice work-life balance?”
    * “How do we nurture a woman’s ambition?”

Here’s what our speakers recommended:

    * Know your manager’s, manager’s goals and help your boss to achieve those goal
    * Know your boundaries at home and at work
    * Know your priorities for excellence
    * Manage your guilt, set appropriate expectations
    * Set clear objectives when dealing with difficult people
    * And last, "Redefine difficult." Remember people process information differently

Key Insights on career development:

   1. Create a board of directors for your life compiled of the following types of board members from varied professions: a person two levels higher (mentor level), a peer, and a person two levels lower (mentee)
   2. Think about the expectations placed on your boss
   3. To better understand work politics read the book: It’s All Politics

Dealing with difficult people: There is a difference between a difficult superior and a difficult client or peer.

   1. Peers/clients: Find ways to influence peers towards a common goal-- do not dictate the path.
   2. Bosses: Take a step back and figure out the root issue, then apply that to your next encounter.
   3. Take the Meyers Briggs Test to find out more about personality types: here (the test costs money)

Nurturing Ambition/MBA FAQs

   1. MBA's can be helpful to show the mosaic picture, using other’s experiences in the business world, we can learn a lot.
   2. The more you see the “big picture” the more you will know how you can make an impact.
   3. Give yourself permission to learn.
   4. Learn how to “manage your guilt” as an ambitious person.
   5. Give yourself permission to get less than an “A” on the unimportant parts of life: (Make your time with your kids “A+” time, and time spent on after hour work calls "F")

Code Like a Girl: Girl Geek Dinner in Banglore

Posted: 7th of June, 2013

“Girl Geek Dinner” in Bangalore

by Vartika Agarwal

What was the best part about this Girl Geek Dinner? One girl geek wrote in the feedback form, “There were no men.” Laughs aside, Yahoo!’s first Girl Geek Dinner in India generated a huge buzz for all the right reasons. From new entrants to industry veterans, girl geeks of every hue and standing came to this event, making it an unparalleled opportunity to network.

Over 275 women technologists from organizations like Cisco, NetApp, Google, Microsoft and IBM braved the rush-hour traffic to connect over dinner at The Leela Palace in Bangalore on June 9. Though the number of women in the tech industry in India has continued to climb since the dramatic growth of the IT industry in the mid ’90s, and is now around 25 per cent, networking events for women are not that common. For some attendees, Girl Geek Dinner was nothing short of inspirational. “It led me to realize that women can do more,” said one girl geek, referring to the real-life stories of women technologists achieving against all odds, shared that evening.

A networking version of Bingo served as an icebreaker and spurred interaction. But besides forging connections for the long term, there was one more reason to play. The grand prize for the competition was an iPad! (There was a collective gasp when a girl geek from Cisco walked away with it.)

Just before dinner, a discussion on a hot topic offered food for thought. Three accomplished women panelists, (including one Director from Yahoo!, a tech entrepreneur in India and a former VP of Engineering from Novell), debated the question, Are women considered geeky enough to climb the corporate ladder? The audience, a microcosm of the workforce, was the guest panelist in this discussion, revealing the diverse challenges they navigate everyday, during the Q&A that followed. Some came from conservative homes (“What do you do if your family does not support your decision to work?”) others were contemplating starting a family, or were rejoining the workforce (“Do you bribe your children with presents when you travel or work late?”)

While the consensus was that women technologists did not lack the capability, drive or passion to succeed, there were other factors, many of them personal, which slowed career growth. In India, while women are well represented in entry-level roles in the tech industry, they drop out of the workforce as they progress up the ladder. Global trade body NASSCOM puts the percentage of women in leadership roles in the Indian tech industry at around 6 per cent.

Aparna Ballakur, VP – HR for Yahoo in India, made a telling statement in her welcome note, “I’m the executive sponsor for WIT in India not because I am the HR head, but because I’m the only woman in the leadership team at Yahoo in India. I would have preferred a woman technologist to be here in my place today,” she said. Aparna shared how WIT Bangalore plays an important role in inspiring and supporting technical women across the talent pipeline, both within and outside Yahoo in India. At Yahoo Bangalore, the charter includes building an inclusive workforce, mentoring women and supporting them as they rejoin the mainstream after a break. Outside Yahoo!, it’s been about giving back to women in the tech community. As part of its outreach program in India, WIT helps women on campuses successfully enter the IT workforce. It also connects and empowers women in tech through networking events.

The networking at this Girl Geek Dinner continued over dinner - a fabulous Indian and continental spread. The event ended like it began, high on energy. One guest had just three words to describe it, “Insightful, informative, helpful.” That said it all.

Yahoo! Big Thinkers India Series

Posted: 7th of June, 2013

The Yahoo! Big Thinkers India Series is a well-established quarterly lecture series on topics ranging from science, technology and the Internet.

Conceived in 2007, this lecture series is a unique knowledge sharing platform created by Yahoo for academia, scientists, technologists, media and the corporate world. The speakers are globally acclaimed subject matter experts from the Yahoo Research team. They bring with them the expertise and global perspective of the constantly changing world of technology, online products and communities and the Internet space in general.

The speakers focus on data driven analysis, high quality research, algorithms and economic models. We welcome you to leverage this opportunity to interact with some of the biggest brains in today’s world.