Nitin Mathur, Senior Director of Marketing for India & Southeast Asia
The Senior Director of Marketing for India & Southeast Asia, Nitin Mathur, has been a committed Yahoo Mail and Yahoo Messenger user for over 12 years now. After he added Yahoo Cricket to this mix, his Yahoo daily habit is on occasion an hourly habit, especially during a nail-biting cricket match! We caught up with Nithin, to chat more about his favorite Yahoo properties, and how they are part of his daily habits.
Nitin, Yahoo Mail has been your primary email ID for a long time. What makes it your daily habit?
That’s right. For well over a decade, Yahoo! Mail has been an integral part of my life. I use it for all my banking, financial and utility transactions. But besides that, it’s a repository of all my contacts and is linked to all my social accounts. I sometimes end up checking Y! Mail 7-8 times a day. Every personal connection is also on Yahoo Mail. This goes all the way from my daughter’s school reports, to photos that I send to my sister who lives abroad.
As a marketer, I have to deal with very heavy files and now with the Dropbox integration into Yahoo Mail, it’s become so much easier to send, receive and manage attachments. Yahoo Mail has been, and is an absolutely critical part of my life and I wouldn’t know what to do if it ever went down.
You’re a Yahoo Messenger user too?
Let me start by saying I’m a huge Y! Messenger user. It helps me stay connected to my team, since we're spread across six countries in the India-SEA region. Y! Messenger helps me have small, quick conversations, which are time-sensitive and need to be closed quickly - I frequently find this faster than a phone call. Messenger also comes in handy when you’re trying to get in touch with someone across time zones. Even if they’re offline, they get back as soon as they log in.
Again, I’ve been a Messenger user for over a decade now. The entire team used it in my previous job, too. So it’s been a part of my daily habit for a very long time now.
Nitin, we know you’re a huge Cricket fan, and love the Yahoo Cricket mobile app.
Yes I do. I used to visit another site for Cricket match updates, but now I get everything on our app. In India, there’s a certain credibility attached to Yahoo! Cricket. The Y! Cricket mobile apps are intuitively designed and in a way, bring the same goodness of the PC site in a user-friendly form factor.
How do you follow a live match with the Y! Cricket app? How often do you check it?
You can follow a match ball-by-ball. How often I check depends on the format of the game and the match stage. If I’m on the move during a 20-20 match, which is a shorter format, I keep the screen on, and check every 5-10 minutes.
IPL 6 is currently on and heating up, and we know you’ve been traveling out of India. We’re guessing you’re catching matches on the go?
Goes without saying. :)