Our People

Stories from our most valuable assets.
Karpagam Venkataraman, Architect

Karpagam, Architect

I work as an Architect with Yahoo!’s Advertising Products Group (APG). As an Architect I am responsible for building the right system in the right way and at the right time. As APG directly impacts the monetization of our various Yahoo properties – I find my role exciting, where the decisions I make in my everyday work, can actually have a direct relationship with the company’s revenues.

I have been with Yahoo for close to 3 years now and like any journey, I have experienced my fair share of ups and downs. But the one constant factor is how exciting it has all been.

Yahoo! with its large-scale distributed processing requirements, directly caters to my career focus - to engineer highly scalable, complex, large-data, parallel and distributed systems.  With Advertising Systems I have had opportunities to work on various facets like Large Internet Application Development and large-scale data mining.
When you sweat out to balance the various product asks and the tight timelines and feasibility of the solution – the ultimate high is to hear the product cheered by the customers and market managers, alike.

My usual day at work, depends on what phase of product development cycle the project is in. The planning phase have a lot of intense interactions with the products and business folks – all of us trying to work-out the requirements, functional specs. In Design phase, it is fun to work on the detailed design with the core engineers, keeping in mind the need to adhere to the standards and technologies and implement the architectural principles while also balancing the time-to-market considerations.

Phew! But the ultimate high is to hear the product cheered by customers and market managers, alike.

The best part of my work is that I get to see many different perspectives from various stakeholders, and that helps me understand even better the diverse parameters which influence product and technology decisions. And this has created the belief in me that before we build a feature or a product, we need to keep the end-user in view, and always focus on how the product can benefit them. That’s the ball we cannot take our eyes off from.
I want to make a positive impact to as many lives as I can in my lifetime. I have seen how important education is in lifting the quality of life for many people, and as a first step towards my passion for education at par for all, I volunteer some time every week with under-privileged children and educate them on creative thinking